Today we gave our presentation on our chosen band, 'Morashele' and how we would promote them. We talked about how we would use the web, such as twitter and instagram to build a fan base. Radio/TV, such as MTV:Live where they promote a lot of bands and radio where live lounges could be done, this would reach a wider audience. Also talked about their publicity and music releases, i.e free gigs, meet and greets etc.
This helped us understand how we have to promote our artist and what sort of image to create.
To create a successful artist we have to remember that social media is very key, and that you have to be using as many platforms (eg. g+, youtube, facebook, twitter, instagram) to gain a large following. By showing the artists true self it helps establish a connection with fans. For example on instagram to promote our artist we could regularly put photos of behind the scenes or sneak peeks at new material. Vine which is currently big is a good way to show the fun side of our artist, this shows that he is current and knows what is going on. For a rising star I learnt that is is important to get the artist out as much as possible, by doing a lot of interviews and doing free gigs and meet and greets.
No comments:
Post a Comment