Digi-Pak Research

Album art is an important part of sales as it conveys the artist's image to the public and indicates what genre they are apart of. It needs to be appealing so when displayed in stores so it will attract people. Digi-pak is a style of packaging which usually consists of a gate fold, booklet which includes things such as lyrics or pictures of the artist. The digi-pak can be viewed on iTunes when purchasing a single or album, so it is important to take into consideration to what it looks like digitally as well as physically. Digi-pak can help increase sales as they offer bonus features if you buy the album, can become collectables which benefits the buyer, they often re-release albums with extra tracks and new graphics. It is also a benefit for the fans as they feel more connected to the artist.