Audience

As our genre is 'Pop' we believe we have a large audience, as pop is consumed by the majority of the public. Our target audience ranges, but we are aiming our video at 15-25 year olds. People who listen more to radio stations like Capital FM, are who we are targetting. Not so much Radio 1, because although they do play a lot of pop they also play a lot of rock/indie, I would say more daytime Radio 1. Pop is often heard in many places, this is the kind of song that would be played in shops, and especially clubs!
We will target teenage girls as a primary audience as our artist is a male so would probably have a fandom consisting of teenage girls who often become obsessed with male stars.