Wednesday, 11 September 2013

Essential Ingredients of a Successful Music Video

Some of the necessary elements to a successful music video are: camera work, editing, digital effects and mis en scene.

Camera Work

  • Camera movement will mostly accompany the movement of the performances i.e walking, dancing etc.
  • Also it can be used to create a more dynamic feel to stage performance. For instance, constantly circling the band as they perform on stage. 
The Close-Up Predominates
  • To create a sense of intimacy for the viewer and to feel connected with the audience.
  • It also emphasises half of the commodity on sale (not just the song, but the artist, and particularly the voice).
Editing
  • Most common form of editing is fast cut montage, vending many of the images impossible to grasp on the first viewing thus ensuring multiple viewing.
  • Videos which use slow pace and gentle transitions to establish the mood of the video
Editing and Digital Effects
  • They're to create pleasure for the audience Enhancing the editing and digital effects which play with the original images to offer different kinds of pleasure for the audience. This might take the form of split screens, colorization and of course blockbuster film CGI.
Mis En Scene
  • Costume, props, location etc are key for establishing the genre and mood of the music video.
  • For example if it's an alternative/folk genre people playing instruments are often used. 
  • Need to use the right performer to make the audience feel connected.





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