I like how they changed the original song to focus more on the visuals rather than the audio, for example they slow some of the lyrics down (0:32)and change them around. There are cuts in the video so that the music stops playing and it is silent so you can see the detail in the video (0:14-23). It makes you keep watching because they have changed the music and it is quite abstract. An idea I could use from this video is the idea of editing the original piece of music to make the video more appealing. I have learnt you don't have to follow the original music to make a music video, you can make more of a story.
I think this is quite a good video because it is very different to anything she has ever done before. I like the use of props in this video for example the dancing teddy bears and the hand that bleeds paint (1:01). It makes me keep watching because there are very weird props used, for example the chip skull. It is a video for teenagers because of some of the themes in it such twerking. I could take ideas from the performance to the camera, also the lighting and colour as it matches throughout. Makes you think outside the box. This uses typical conventions of a pop music video, for example the use of artificial lighting to make the artist look flawless, and also there is use of props and dance routines. Like most pop videos they show people in the video having fun which makes the audience want to have a good time. Avoid making the video look bad with some of the props and costume as we would not be able to buy props used in this video. Also use typical conventions of chosen genre so it is clear to the audience.
Kodaline - All I Want
I think this is a good video as the visuals match the lyrics and meaning of the song. It makes you keep watching because there is a story going on and the main guy is not human which makes the video unusual. The tone of the video is quite sad which matches the tone of the song. it is clear that this genre is indie because the colours and lighting are low and quite dark, which in this video is done to convey the emotion of rejection and love. I have learnt you do not need camera performance to make a good video. You need to have a story that is suitable to the lyrics. This kind of video is achievable as it is not too complex.
Kanye West - BLKKK SKKKN HEAD (Explicit)
I like this video because of the animated performance of Kanye, which is what makes you keep watching. The visuals match the tone and beat of the music for example when its loud it jumps to a dogs mouth which makes you jump. Also the fact that it was all black and white throughout made the video have a greater impact. The conventions of hip hop are used in this video, for example cutting the video to the beat of the video to make it loud and in your face. Kanye wears a gold chain, jewellery like this especially chains are used in hip hop videos to show their wealth and how far they have made it. From this I learnt you don't need more than one performer as you can use other visuals as well. However doing animation may be too complicated.
I like this video because it's comedic, they have used famous comedians to play the members of Mumford & Sons which is what makes you keep on watching it. I like how the music video started off seriously as they didn't show you the band properly only their feet and the back of them but then you are shown the comedians, this makes it funny because as the audience we were fooled into thinking it was the real members of Mumford. (0-1:04). Its also appealing because it was making fun of the members in the band. From this video I have learnt you can use comedy to make your video appealing-but it has to be obvious humour. We know this genre is folk/rock due to the instruments used and the setting of the video. From this video I have learnt that it is important to use an appropriate setting to help establish the genre.
What I like about the video is the burst of colour at certain points and also the different costumes. I think the dancing works well with the style of the music video and type of costumes. It makes me keep on watching because it is Gaga and you never know what is going to happen, it is quite random. An idea I could use is the use of colour, for example some of the video is in black and white and some is in colour. Also I could take inspiration from the costumes and props. From this I have learnt performance helps when engaging the audience. Also from this video I have learnt that you do not need to follow the exact lyrics of the song, as in this video the visuals do not illustrate the lyrics and there is no narrative. From this I know that music videos are allowed to be random as long as they engage the audience.
The 1975 - Chocolate
I like how this video is in black and white as it goes with the type of band they are, which is indie/rock. The use of light works well as the video is in black and white the light makes things stand out more, like when the band are in a smoky room you can see the outline of them which makes it more mysterious. The pan around the band works well as it helps you see the smoke and the shadows more (0:51). From this video I have learnt you don't have to directly perform right to the camera, for example the singer of the band was lip syncing however it was as if there was no camera in front, I think this is a good technique I could use in my video. The mis en scene really helps define what kind of band they are, as it is quite a dark video. The lighting, mis en scene and setting establish that this is an indie band. As the setting is in a dark room and a rural area.
I think what makes this video appealing is that the visuals at the beginning of the video are quite confusing as it doesn't really go with the music, but then then further it makes more sense. I like the use of location in this shot where the singers are. What makes this a good video is the use of close ups on the performer and the when they also blur some parts when they are singing, it all adds to the confusion of the video. I like how the tone of the video changes when Drake comes in, as it all becomes dark i.e the lighting and the camera techniques change. From this video I have learnt that you can combine two videos together, for example in this there is a projection of another clip playing whilst he is singing. I think I could use the idea of distortion and confusion when making my video. They use the conventions of r&b by showing sexuality throughout the video, eg the projection of the womans behind the artist and also the close ups of her (1:05). There is a sense of mystery within this video, which is what makes the video appealing.
Thirty Seconds To Mars - Up In The Air
I like this video because of all the different things going on in such a big space, and it is all very creative. What makes you keep watching is all the performance going on, and the intro in the beginning which counts down to the song, they build it up with certain objects. I like the slow motion (3:05) and repeating techniques of the dancers, it fits with the music and it makes it more dramatic. A technique I could use is not playing music all the time and there just being silence to make it more dramatic. I like the idea of how they made a small art film, by showing different individuals talents.
MACKLEMORE X RYAN LEWIS - OTHERSIDE REMIX FEAT. FENCES
I think what is really interesting about this video is its simplicty of it, as it really goes well with the rap and the style of the artist. I like how they changed the tone of the visuals to become quite dark as it shows its more serious. The way they edited the performance of the rapper and the story works well as it helps you understand what is going on. The close ups of the story work well as it makes the lyrics deeper as you see what is going on close up. From this I have learnt you can also make an interesting video even if a lot isn't going on, however you must have a good performer and the right visuals to go with the lyrics.
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