History of the Music Video

Case Studies for Pop Music Videos

Schedule

Storyboard: 22nd November, this is when we plan to have our storyboard finished by. After the storyboard we will make an animatic to get a rough idea of our music video and the timing.

Filming: In two weeks we plan to start filming our video

Locations: We need to take pictures of our locations to ensure they match our music video. We will be using a kitchen, living room, park and drama hut. We need to make sure the actors are organised for the shooting days. Need to book the drama rooms for filming and the smoke machines.

Costumes:  Test pictures will be taken before the filming

Audience pitch: This will be done after the storyboard is finished but before we start filming.

19/10/13

In today's lesson we made a schedule of what we all needed to do in our groups. We discussed when we would have our storyboard finished and then when we would be able to start filming. We think we should be finished by then end of the week and then will start filming two weeks from now (week beginning 22nd). We also talked about costume and location.

Morashele

Today we gave our presentation on our chosen band, 'Morashele' and how we would promote them. We talked about how we would use the web, such as twitter and instagram to build a fan base. Radio/TV, such as MTV:Live where they promote a lot of bands and radio where live lounges could be done, this would reach a wider audience. Also talked about their publicity and music releases, i.e free gigs, meet and greets etc.
This helped us understand how we have to promote our artist and what sort of image to create.
To create a successful artist we have to remember that social media is very key, and that you have to be using as many platforms (eg. g+, youtube, facebook, twitter, instagram) to gain a large following. By showing the artists true self it helps establish a connection with fans. For example on instagram to promote our artist we could regularly put photos of behind the scenes or sneak peeks at new material. Vine which is currently big is a good way to show the fun side of our artist, this shows that he is current and knows what is going on. For a rising star I learnt that is is important to get the artist out as much as possible, by doing a lot of interviews and doing free gigs and meet and greets.

Star Image

Influence for Music Video

We have looked at a few videos in our music video genre, to help us get ideas for our own music video.

One of music videos we looked at was 'Where is the love?' by the Black Eyed Peas:

From this video we liked the idea of the children singing the lyrics (1:02) because it is a different approach to singing and not many artists use this technique.

The second video Devlin, runaway:

From this video we got the idea of using different stories with different age groups to use as a sort of a narrative.

We were also inspired by Jessie J 'Wild':

From this we liked the idea of the artist moving the camera with their hand, this inspired to use this technique but when the camera moves rather than move on to the next person it moves to a different scene of the video.

The final music video that we got inspiration from was One Republic 'Counting Stars':

From this video we got the idea of using the audience dancing but it isnt an obvious audience it just looks like people dancing. In our video we want the audience to be dancing around the artist and the band. The lighting is also very effective, we also want to use dramatic lighting on the main artist.