Thursday 30 January 2014

Digi-Pak Planning



This is my first draft for my digipak. I used images of our artist on all the possible cover with a spotlight on him to show that he is the star and to help promote him. I played around with different fonts, colours and the way things were laid out. I don't really like the artworks I have created as I want to create more of a clean smart image that represents the star image correctly. In the future I want the front cover to be white with the artist in a suit filling the whole cover with his name at the side. I think I will make the cover minimal and stick to black and white as I think it suits the star image we are trying to create.
I have also experimented with fonts to create a recognisable logo for the artist. From research of artists such as Justin Timberlake and Olly Murs I observed that they use simple but bold font to make a recognizable logo, however it is the way that it is positioned or the colours used that makes it recognisable. I chose to use red and black as it gives off quite a strong image. I think these colour will work well with my future ideas.


Monday 20 January 2014

Digi-Pak Research

Album art is an important part of sales as it conveys the artist's image to the public and indicates what genre they are apart of. It needs to be appealing so when displayed in stores so it will attract people. Digi-pak is a style of packaging which usually consists of a gate fold, booklet which includes things such as lyrics or pictures of the artist. The digi-pak can be viewed on iTunes when purchasing a single or album, so it is important to take into consideration to what it looks like digitally as well as physically. Digi-pak can help increase sales as they offer bonus features if you buy the album, can become collectables which benefits the buyer, they often re-release albums with extra tracks and new graphics. It is also a benefit for the fans as they feel more connected to the artist.