Audience

As our genre is 'Pop' we believe we have a large audience, as pop is consumed by the majority of the public. Our target audience ranges, but we are aiming our video at 15-25 year olds. People who listen more to radio stations like Capital FM, are who we are targetting. Not so much Radio 1, because although they do play a lot of pop they also play a lot of rock/indie, I would say more daytime Radio 1. Pop is often heard in many places, this is the kind of song that would be played in shops, and especially clubs!
We will target teenage girls as a primary audience as our artist is a male so would probably have a fandom consisting of teenage girls who often become obsessed with male stars.

Editing

Today we looked at the footage we filmed the previous day. We don't think our footage is strong enough as there are more camera shots and angles that can be incorporated, so next time we film we know exactly what to do. However, the lighting and the smoke machine worked well so we will keep them in. Today we also re drew our stroyboard as we believe that some of the ideas we came up with will not work, for example using the children (due to finding time of when to use them).

Inspiration

I found this video inspirational as we thought we could use the relationships between the two girls in our music video. Also how the band is apart of a different stroyline but cross at one point, which is when the two girls go to see Paramore performing.

The lighting in this video gave me lots of ideas for our music video. I liked how at the beginning of the video the camera focuses on the light and then travels down to the artist, this will be effective in our video as we are using a dark room with lights and smoke to put all the focus on the artist.

Planning

Today we decided change our idea again because we did not like our idea as it wasn't really working and also due to scheduling with people. We changed the idea to instead of using our artist as the person having relationship troubles we are going to use my sister and me or my sister and her friend, showing them having relationship problems. We thought this would work as in the original video by John Newman he is isn't apart of the storyline within the video he is just a performer, which is what we are going to do. This will work better for us and help us to get the filming done quicker.

Filming

Today we re filmed what we had previously filmed. However, this time we used a smoke machine and different cameras to improve the quality of the video. We also were better with the lighting as we knew what worked well on the artist with the smoke machines.